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Customer Journey Consistency Check

Check where your customer journey becomes inconsistent.

Use seven browser-only questions to check consistency across discovery, trust, enquiry, response, follow-up, conversion and retention. Your answers help prioritise practical next steps.

7 customer-journey checksPrivate Consistency Score3 practical actionsNo login
Download the printable worksheet

Four print-ready pages. No answers are uploaded.

Your seven checks

Choose what happens now, not what is planned.

0 of 7 answered

1.Visibility: Can the right customer find your business when they search for the service you provide?

If your service and location are unclear, a suitable customer may never reach your website or profile.

2.Trust: Do your Google profile, reviews and business details look current and cared for?

Outdated details, thin profile copy or unanswered reviews can weaken confidence before a customer contacts you.

3.Website clarity: Does your website explain the same offer and expectations as your advertising and sales conversations?

A vague first screen makes it harder for the right visitor to decide whether the business fits their need.

4.Enquiry path: Is there one obvious way to enquire on every important page, including on a phone?

Competing buttons, broken forms or hard-to-find contact details add friction at the moment a customer is ready.

5.Response: Does every suitable enquiry receive a useful first response within a clear business timeframe?

A delayed or vague first response can lose momentum while the customer is still comparing options.

6.Follow-up: Is there a defined, respectful follow-up when a suitable lead goes quiet?

Without a next step, legitimate opportunities can disappear simply because nobody follows up.

7.Conversion and retention: Can you see which enquiries become booked work, whether delivery matches the promise and what happens after delivery?

Without simple stage and outcome tracking, good opportunities can stall and completed work can end without feedback or a clear next step.

Answer all seven checks to calculate your Consistency Score.

Your answers stay in this browser tab. They are not submitted or stored by Consistent Marketing.

Yes, clearly

The step is working consistently now.

Partly / unsure

The step is inconsistent or not measured.

No

The step is missing or regularly breaks.

The Consistency Score is a self-assessment aid, not an independent performance review or a guarantee. It cannot prove how many enquiries, rankings, leads, sales or revenue were lost. Use real customer and commercial evidence before making a material decision.